.Manly Bands is actually a direct-to-consumer vendor of men's rings. The business launched in 2016 after John Ruggiero, the founder along with his other half Michelle, couldn't discover an ideal wedding ceremony band.This is Ruggiero's second look on the podcast. In April 2021, our team explained the company's founding, distinct ring components, and also a lot more. Ever since, Manly Bands has gotten its own maker. The creation of rings coming from, mention, Port Daniel's scotch gun barrels or Fender guitar cords makes engaging video clip, claims Ruggiero, excellent for storytelling on social networks as well as in other places.The whole sound of our conversation is actually embedded listed below. The transcript is actually edited for size as well as clearness.Eric Bandholz: Provide our company a run-through of what you carry out.John Ruggiero: My wife, Michelle, as well as I began an on the web ring business referred to as Manly Bands in 2016 to deal with a concern of wedding ceremony bands for men. Our experts were actually simply gotten married to. I have sizable hands as well as couldn't discover a ring that I just liked that was actually not overpriced. My options were actually getting coming from a brochure or possessing something customized.I wound up purchasing from a web site. The ring got there in a standard mailer, without carton or even client service. It was actually an awful adventure by today's ecommerce criteria.Our team obtained gotten married to, transferred to Florida, and needed to have a task. Our team told our own selves, "Our team're both business owners. Why do not we produce our very own business?" We discussed the types of issues we 'd viewed and just how to solve them. My ring expertise came up, and also our experts decided to attempt to handle it for other men.Our objective when our company began was to spend lease. Our team presumed creating a pair many thousand dollars a month coming from this would be actually excellent. We considered it a lifestyle company, not high-growth. It was actually simply Michelle and also me in our garage making bands and also delivering all of them bent on consumers. We had hit on one thing. Our notification sounded with customers.Michelle and also I create an exceptional crew. I produce concepts, and she's the implementer. A great deal of our effectiveness heads to her innovative mind. She names the rings as well as creates characters. She attaches the bands to customers. Illustrating a band entirely as "eight-millimeter black" really did not suffice.Our experts created rings from special products, such as Jack Daniel's barrels or even unique metals. Business took off. Since then, we've developed greatly. We right now have more than 55 individuals in the Manly Bands loved ones. Regarding one-half of those are ring professionals who function in our just recently acquired manufacturing shop in Utah.Bandholz: When did you acquire a supplier?Ruggiero: Concerning a year as well as a half earlier. Our team had been their consumer for many years, so we knew all of them effectively. A lot of their service was retail, which didn't interest our company-- visiting mom-and-pop jewelry experts. They maintained their retail customers as well as brand name. Our experts obtained a few of their properties and took over staff members.Prompting a production crew has been just one of the most effective traits our company have actually carried out. It is actually been actually awesome to walk out certainly there as well as enjoy all of them bring in rings out of Fender guitar strings or even metal coming from an M1 Abrams tank.Bandholz: How performs in-house production impact advertising?Ruggiero: It is actually been actually big. Taking a cam to the opposite of the workplace as well as filming the group making use of turrets to cut the steel poles or even scotch barrels in to bands produces astonishing video. Our team have our cam staff on the market regularly. We make use of that footage on our social networking sites and in our ads as well as bulletins. We make an effort to market that since the majority of companies in the men's ring area don't manufacture. They lose ship or order from abroad and afterwards ship it out. However we want it to last a life-time as well as be actually one thing individuals may take satisfaction in.Our team've possessed a lot of results along with our military culture selection, where we source distinct army components. Our experts have the M1 Garand rifle stock, the lumber part, from World War I. Enjoying our team placed that in the turret and cut a piece out for a ring is actually fascinating.Our marketing for those rings speak about the record, the soldiers, where the item was actually made use of, as well as things like that. My wife and also I studied filmmaking in college. Our experts utilize our skills to teach and also tell a story. For example, I lately acquired an email coming from a client who discussed that his grandfather utilized to steer M1 containers. The client gifted some of those bands to his grandfather, and also they had rather an emotional substitution. It behaves to aid customers connect with their past as well as make something purposeful.Bandholz: Where can people acquire a band coming from you?Ruggiero: ManlyBands.com. Our company have images on Instagram, also. I perform Twitter as well as LinkedIn.